CUSTOMER SATISFACTION TOWARDS DIGITAL PAYMENT APPS
image  https://doi.org/10.65725/JCMCE/2S1/001

JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
Volume 2, Special Issue 1, 2026
Special Issue : Algorithmic Economies: AI Across Digital Finance, Social Life, and Higher Education

Abstract:
This study focuses on customer satisfaction towards digital payment applications such as Google Pay, PhonePe and Paytm. Digital payments have become an important part of everyday life because they make transactions quick, easy and convenient. The study aims to understand how customers use digital payment apps and how satisfied they are with their services. Data was collected from digital payment users through a questionnaire and analysed to understand their preferences and experiences. The study also looks at factors such as convenience, security, transaction speed and reliability. The findings help to understand the expectations of customers and suggest ways to improve digital payment services.

Authors: Ms.P.Monisha, Dr.S.Uma Mageswari

Keywords: Digital Payments, Customer Satisfaction, Google Pay, PhonePe, Paytm, UPI.