ISBN:  978-81-966869-2-5

Navigating Business Horizons: Integrating Commerce, Management, and Economic Strategies

Journal Metrics

Acceptance rate: 30%
Submission to final decision: 60 days
Acceptance to publication: 45 days
Cite Score : 5.2

Aim and Scope

We are delighted to invite your unpublished work for this book as book chapter publication on listed topics but not limited to.

  • Macro and Microeconomic Foundations
  • Strategic Management for Business
  • Financial Management Strategies
  • Supply Chain Economics
  • Consumer Behaviour
  • Innovation and Economic Growth
  • Global Commerce
  • Economic Integration into Business
  • Sustainable Business Practices
  • Government Policies and Economic Management
  • Entrepreneurship
  • Economic Forecasting
  • Risk Management
  • Technology and Economic Transformation
  • Labor Economics
  • Human Resource Management
  • Marketing Strategies
  • Corporate Social Responsibility
  • Regulatory Economics and Compliance
  • Financial Crisis Management
  • Data Analytics and Economic Decision-Making
  • Behavioural Economics in Management
ChapterISBN – 978-81-966869-2-5PDF Download..!
Chapter_1UNVEILING THE DYNAMICS OF BRAND EXTENSION SUCCESS: A COMPREHENSIVE CONCEPTUAL FRAMEWORK ANALYSISDownload..!
Mohit, Rishi Chaudhry and Nitika
Chapter_2MONOPOLYDownload..!
Dr.M.Kotteshwari, GEETHA V M, Suganya G and K .Sathish
Chapter_3APPLICATION GOVERNANCE MODEL IN MANAGEMENT PROCESS: THROUGH THE LENS OF FUZZY LOGICDownload..!
Dr. Sudipta Adhikary and Debanjana Sasmal
Chapter_4EXAMINING THE PATTERNS OF LABOUR MIGRATION: THROUGH THE LENS OF JHARKHAND, INDIADownload..!
Dr. Sudipta Adhikary and Diyasiti Roy Chowdhury
Chapter_5SUPPLY CHAIN ALCHEMY TRANSFORMING ECONOMICS INTO COMPETITIVE ADVANTAGEDownload..!
Dr. M. Prabhakar
Chapter_6REVOLUTIONIZING ECONOMIC DECISION-MAKING THROUGH ADVANCED DATA ANALYTICSDownload..!
Dr. V. Jayalakshmi
Chapter_7NAVIGATING ECONOMIC INTEGRATION- BUSINESS OBJECTIVES AND STRATEGIESDownload..!
Ms. Akila S.M
Chapter_8ENHANCING MANAGEMENT STRATEGIES HARNESSING BEHAVIOURAL ECONOMICS INSIGHTSDownload..!
Ms. P. Karthika
Chapter_9Embracing Holistic Strategies for Attaining Sustainable Development Goals: An Evolving Conceptual FrameworkDownload..!
Rekha and Pardeep Sharma
Chapter_10SUPPLY CHAIN MANAGEMENTDownload..!
Dr.M. Kotteshwari, Geetha V M and Mrs. Suganya G
Chapter_11The Future of Social Media Advertising: Predicting Trends and Their Potential Impact on Purchase IntentionsDownload..!
Nitika, Kuldeep Chaudhary, Mohit and Rishi Chaudhry
Chapter_12DIGITAL PAYMENTS AND THEIR STRATEGIC IMPACT ON BUSINESS MANAGEMENT: TRENDS, CHALLENGES, AND OPPORTUNITIESDownload..!
Dr. P. Rajalakshmi
Chapter_13WINNING WITH SUSTAINABILITY: THE BUSINESS STRATEGY OF TOMORROWDownload..!
Dr. Moon Moon Hussain and Ms. K Hajira Sulthana
Chapter_14ROLE OF VISUAL STORYTELLING IN ENHANCING BRAND ENGAGEMENT ON INSTAGRAM REELSDownload..!
Dr. Mariyappan N, Dr. Sangeetha G, Dr. Meenakshi Y,
Dr. Gayathri A and Dr. Prabhu V
Chapter_15INVENTORY MANAGEMENT IN LOGISTICS AND SUPPLY CHAIN MANAGEMENTDownload..!
 Dr. Kanthamma H K
Chapter_16EMPOWERING EMERGING SCHOLARS: CATALYSTS OF MULTIDISCIPLINARY INNOVATIONDownload..!
Mrs. P. Karthika and Mr. Arjun N M
Chapter_17NEED OF YOGA FOR THE WELL-BEING OF STUDENTS IN PRESENT SCENARIO: AN ANALYSISDownload..!
Mr Sanjib Phukan
Chapter_18LEGAL VALIDITY OF STRIKES AND LOCKOUTS UNDER THE INDUSTRIAL RELATIONS CODEDownload..!
Mrs. S. Mano
Chapter_19CLIMATE CHANGE & URBAN PREPAREDNESSDownload..!
Dr. Smita Salunke