ISBN – 978-81-994619-6-3
DIGITAL MARKETING FOR SUSTAINABLE DEVELOPMENT GOALS (SDG SERIES)
BOOK EDITOR
Dr.P.Karthika
Assistant Professor & Head,
Department of Commerce (General),
S.A.College of Arts & Science,
Thiruverkadu, Chennai-77.
Dr.S.Kumar
Assistant Professor,
Department of Commerce (General),
S.A.College of Arts & Science,
Thiruverkadu, Chennai-77.
Aim and Scope
“Digital Marketing for Sustainable Development Goals (SDG Series)” explores how modern digital marketing strategies can be aligned with the United Nations’ SDGs to drive awareness, engagement, and measurable social impact. This series highlights how data-driven campaigns, social media outreach, content storytelling, and emerging technologies such as AI and analytics can support sustainability initiatives, influence public behavior, and empower organizations to contribute meaningfully toward global development goals.
- Introduction to SDGs & Digital Transformation
- Digital Marketing Foundations
- Aligning Digital Marketing with SDG Goals
- Digital Tools & Technologies for SDG Marketing
- SDG-Specific Digital Marketing Strategies
- Social Media & SDG Advocacy
- Creating Impactful SDG Campaigns
- Policies, Ethics & Future Trends
- AI & ML for Sustainable Marketing
- Data Analytics and Predictive Insights for SDG Initiatives
- IoT & Smart Systems for Environmental Campaigns
- AR/VR for Education and Awareness of SDGs
- Blockchain for Transparency & Responsible Marketing
| Chapter | ISBN: 978-81-994619-6-3 | PDF Download..! |
| 1 | INFLUENCE OF ICT ON TEACHING EFFECTIVENESS IN THE DIGITAL AGE: A PERCEPTUAL STUDY AMONG EDUCATORS | Download..! |
Dr. S. Kumar | ||
| 2 | AN ANALYSIS OF DIGITAL BANKING SERVICES AT FEDERAL BANK | Download..! |
Dr. P. Karthika | ||
| 3 | EFFECTIVENESS OF DIGITAL MARKETING IN THE COMPETITIVE MARKET | Download..! |
Mrs. A. Sathya and Mr. Dhanraj D | ||
| 4 | INFLUENCER MARKETING; A STRATEGIC METHOD FOR BRAND PROMOTION AND GROWTH OF INDUSTRIES | Download..! |
Mr. Arjun N M, and Ms. Swetha. R | ||
| 5 | MARKETING WITHOUT COOKIES: ETHICAL & PRIVACY-FIRST STRATEGIES IN THE DIGITAL AGE | Download..! |
Ms. Swetha. R, and Mr. Arjun N M | ||
| 6 | ROLE OF DIGITAL MARKETING IN CONSUMER PURCHASE DECISION | Download..! |
Ms. P. Sumithra and Ms.M.Sandhiya | ||
| 7 | DIGITAL MARKETING: TRANSFORMING BUSINESS COMMUNICATION IN THE DIGITAL AGE | Download..! |
Ms.M.Sandhiya, and Ms. P. Sumithra | ||
| 8 | THE RISE OF GREEN DIGITAL MARKETING: MEASURING THE IMPACT OF ECOFRIENDLY AD CAMPAIGNS ON CONSUMER BEHAVIOR | Download..! |
Mr.Dhanraj D and Mrs. A. Sathya | ||
| 9 | AN EMPIRICAL STUDY ON THE ADOPTION, EFFECTIVENESS, AND CHALLENGES OF DIGITAL MARKETING STRATEGIES IN EDUCATIONAL INSTITUTIONS” WITH SPECIAL REFERENCE TO THIRUVALLUR DISTRICT | Download..! |
Dr.B.Geetha and Dr. Jency T.J | ||
| 10 | GEMINI AI RESHAPING DIGITAL MARKETING AUTOMATION IN 2025 | Download..! |
Dr. Jency T.J. and Dr.B.Geetha | ||
| 11 | EVALUATING THE EFFECTIVENESS OF AMAZON’S EPROMOTION IN ENHANCING CUSTOMER SATISFACTION | Download..! |
Dharani R and Haripriyadharshini V | ||
| 12 | REFRAMING DIGITAL MARKETING AS A CATALYST FOR SUSTAINABLE DEVELOPMENT: A STRATEGIC FRAMEWORK FOR SDG-DRIVEN IMPACT | Download..! |
Tamil Mani S and Harisakthi K | ||
| 13 | EVOLUTION OF DIGITAL MARKETING IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT: FROM PROFIT ORIENTATION TO PURPOSE ORIENTATION | Download..! |
Aswin Kumar J and Arun Kumar V | ||
| 14 | A COMPARATIVE ANALYSIS OF AR/VR VS. TRADITIONAL PEDAGOGIES IN SUSTAINABLE DEVELOPMENT EDUCATION | Download..! |
Madhumitha M and Abinaya G | ||
| 15 | A STUDY ON DIGITAL LURKING: INVISIBLE CONSUMER ENGAGEMENT THROUGH SOCIAL MEDIA IN THE CONTEXT OF SDGS | Download..! |
Priyadarshini R and Kowsalya G | ||
| 16 | STUDY OF CONSUMER TRUST AND PRIVACY CONCERNS IN PERSONALIZED DIGITAL ADVERTISING | Download..! |
N.Zaina Mariyam and Nandhini | ||
| 17 | AN ANALYTICAL STUDY OF NICHE MARKETING IN ONLINE MARKETS | Download..! |
Suriya. S and Vishali. P | ||
| 18 | HYPERLOCAL MARKETING AS A TOOL FOR SMALL AND MEDIUM ENTERPRISES (SMEs) | Download..! |
Yuvashree V and Meena S | ||
| 19 | A STUDY ON SEARCH ENGINE MARKETING ON GOOGLE SERVICES | Download..! |
Sujithra S and Jasmine Nancy.S | ||
| 20 | SHAPING RESPONSIBLE ORGANIZATIONS: ETHICS, POLICIES, AND FUTURE DIRECTIONS | Download..! |
Mr. Arunkumar.M and Ms. Ramya. J | ||
| 21 | INTRODUCTION TO SUSTAINABLE DEVELOPMENT GOALS (SDGS) AND DIGITAL TRANSFORMATION IN LIBRARY RESOURCES AND SERVICES | Download..! |
Dr. G. Muruganandham | ||
| 22 | DIGITAL TOOLS & TECHNOLOGIES FOR SDG MARKETING | Download..! |
Dr. G. Thiyagarajan | ||
| 23 | A STUDY ON ACADEMIC PERFORMANCE AND SOCIAL MEDIA ADDICTION | Download..! |
Dr. S. Kumar and Mrs. A. Sathya | ||
| 24 | A STUDY ON ONLINE MARKETING MIX AND ITS INFLUENCE ON CONSUMER PURCHASE DECISION | Download..! |
Briskilla.D and Girithar.S | ||
| 25 | CONSUMER ATTITUDES & PERCEPTIONS TOWARDS BABY PRODUCTS IN ONLINE PHARMACY PLATFORMS IN INDIA. | Download..! |
Dr. Parag A Inamdar | ||
| 26 | AUGMENTED AND VIRTUAL REALITY IN PROMOTING SDG EDUCATION: INDIAN CASE STUDIES | Download..! |
Ramya J and Arunkumar M | ||
| 27 | CLIMATE-RESILIENT CITIES | Download..! |
Dr. Smita Salunke | ||
| 27 | INTERNAL INFLUENCERS: LEVERAGING ORGANISATIONAL ADVOCACY FOR AUTHENTIC SUSTAINABLE DIGITAL NARRATIVES | Download..! |
Harshini J and Dr A Xavier Mahimairaj |