INTERNATIONAL MARKET ENTRY BARRIERS FACED BY INDIAN START-UPS: AN EMPIRICAL STUDY
  https://doi.org/10.65725/JCMCE/2/2/009
JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
ISSN: 3108-3501
Volume 2 Issue 2, APR-JUN 2026

Abstract:
The rapid growth of Indian start-ups has significantly contributed to economic development, innovation, employment generation, and global competitiveness. However, despite the expansion of entrepreneurial ecosystems in India, many start-ups face considerable challenges while entering international markets. International expansion involves complex regulatory systems, cultural differences, financial constraints, technological adaptation, and market competition. The present study examines the major international market entry barriers faced by Indian start-ups using an empirical research approach. The study is based on primary data collected from 220 Indian start-up founders, co-founders, and managerial employees through a structured questionnaire. Statistical tools such as percentage analysis, correlation analysis, regression analysis, chi-square analysis, and ANOVA were employed using SPSS software. The findings reveal that financial limitations, legal regulations, cultural barriers, lack of international market knowledge, and technological adaptation significantly affect international market entry decisions. The study concludes that Indian start-ups require stronger institutional support, financial assistance, export guidance, and digital infrastructure to overcome global expansion barriers.

Authors: Dr.K.Chitradevi

Keywords: International Business, Indian Start-Ups, Market Entry Barriers, Global Expansion, Entrepreneurship, Internationalization.