IMPACT OF SOCIAL MEDIA INFLUENCERS ON SUSTAINABLE FOOD HABITS IN CHENNAI
  https://doi.org/10.65725/JCMCE/2/3/008
JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
ISSN: 3108-3501
Volume 2 Issue 3, July -September 2026

Abstract:
Social media influencers are individuals who have a large number of followers, and they play a significant role in promoting and reviewing products based on their personal experiences, thereby shaping public behaviour, perception, and taste. However, sustainability is a Global concern and requirement nowadays. Influencers should always think twice before giving a review, as people will follow them and start consuming food based on their perspectives. The influencers reach their followers with the help of multiple platforms like YouTube, Instagram, Twitter etc., Due to the trend that social media influencers are very successful, they have left behind traditional advertisements. The reason is that they directly access the audience or viewers with relatability and authenticity.

Authors: Safa M.S,  Dr K.Yasmin

Keywords: Social media, food, influencers, habits, reviews, taste