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Volume 2, Issue 3, July – September 2026

RCHUB: JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE)

ISSN NO: 3108-3501
Volume 2, Issue 3, July -September 2026

    Articles

FACTORS INFLUENCING CUSTOMER TRUST AND BRAND PREFERENCE TOWARDS ONLINE GOLD JEWELLERY PLATFORMS WITH SPECIAL REFERENCE TO KARUR DISTRICT
Mr. T Dineshgopi, Dr. D Anbupriya
Page No: 01-10
image  https://doi.org/10.65725/JCMCE/2/3/001

EVALUATING THE REACH AND ADEQUACY OF COVID-19 WELFARE INITIATIVES: PRIMARY EVIDENCE FROM ERODE DISTRICT, TAMIL NADU
Dr. M. Saravanakumar, Dr. M. Priyadharshini 
Page No: 11-22
image  https://doi.org/10.65725/JCMCE/2/3/002

IMPACT OF CONSUMER PERCEPTION ON M-COMMERCE ADOPTION IN MARKETING STRATEGIES (WITH SPECIAL REFERENCE TO CHENNAI CITY)
Mr.M.Shankar, Dr.N.Thilagavathy
Page No: 23-33
image  https://doi.org/10.65725/JCMCE/2/3/003

FINANCIAL LITERACY AND DIGITAL PAYMENT ADOPTION AMONG YOUNG ADULTS: AN EMPIRICAL STUDY
Dr Maya Elizabeth Augustine, Dr. J Josephine Virginia Sharmila, Dr. G.M.Deivanayagi
Page No: 34-40
image  https://doi.org/10.65725/JCMCE/2/3/004

GREEN FINANCE AND SUSTAINABLE ECONOMIC DEVELOPMENT: A SYSTEMATIC REVIEW OF EMERGING TRENDS, CHALLENGES, AND POLICY IMPLICATIONS
Dr. P. Jayapradha
Page No: 41-57
image  https://doi.org/10.65725/JCMCE/2/3/005

HUMAN RESOURCE ANALYTICS AND MARKETING EFFECTIVENESS: AN EMPIRICAL STUDY
Dr.Menaka
Page No: 58-74
image  https://doi.org/10.65725/JCMCE/2/3/006

CONSUMER AWARENESS TOWARDS GREEN MARKETING STRATEGIES FOR FMCG PRODUCTS: A STUDY IN COIMBATORE CITY
G. Jayapriya, Dr.T.Kokilapriya
Page No: 75-89
image  https://doi.org/10.65725/JCMCE/2/3/007

IMPACT OF SOCIAL MEDIA INFLUENCERS ON SUSTAINABLE FOOD HABITS IN CHENNAI
Safa M.S,  Dr K.Yasmin
Page No: 90-97
image  https://doi.org/10.65725/JCMCE/2/3/008

DEMOGRAPHIC TRANSITION IN INDIA: AN ANALYSIS OF VITAL STATISTICS TRENDS WITH SPECIAL FOCUS ON EAG STATES AND THE NORTH EASTERN REGION (NER).
P. Rajesh Kannan
Page No: 98-118
image  https://doi.org/10.65725/JCMCE/2/3/009

MEASURING THE EFFECTIVENESS OF RURAL YOUNGER GENERATION E-LEARNING ADOPTION: A MULTI-DIMENSIONAL SCALING APPROACH
K. Moneesh Kumar, P. M. Ramesh Kumar, and P. Balaji
Page No: 119-133
image  https://doi.org/10.65725/JCMCE/2/3/010

ENHANCING WORK ENGAGEMENT THROUGH EMPLOYEE CREATIVITY IN AUTOMOBILE INDUSTRIES
D.Dhivyaa, Dr.K.Yasmin
Page No: 134-143
image  https://doi.org/10.65725/JCMCE/2/3/011

 

LIVELIHOOD INSECURITY AMONG AGRICULTURAL LABOURERS IN TAMIL NADU – A SOCIO-ECONOMIC LEGAL PERSPECTIVES “AGRICULTURALIST AVOIDING FARMING MAKES EVEN SAGES SUFFER” 
Dr. R. Elumalai
Page No: 144-162
image  https://doi.org/10.65725/JCMCE/2/3/012

EVOLUTION OF INDIA’S TAX STRUCTURE WITH SPECIAL REFERENCE TO SERVICE TAX AND GOODS AND SERVICES TAX (GST): AN EMPIRICAL ANALYSIS, 1994–95 TO 2025–26
Suruliraj I, Dr. N. Suresh Babu
Page No: 163-176
image  https://doi.org/10.65725/JCMCE/2/3/013

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