EVALUATING THE REACH AND ADEQUACY OF COVID-19 WELFARE INITIATIVES: PRIMARY EVIDENCE FROM ERODE DISTRICT, TAMIL NADU
Dr. M. Saravanakumar, Dr. M. Priyadharshini 
Page No: 11-22
  https://doi.org/10.65725/JCMCE/2/3/002

IMPACT OF CONSUMER PERCEPTION ON M-COMMERCE ADOPTION IN MARKETING STRATEGIES (WITH SPECIAL REFERENCE TO CHENNAI CITY)
Mr.M.Shankar, Dr.N.Thilagavathy
Page No: 23-33
  https://doi.org/10.65725/JCMCE/2/3/003

FINANCIAL LITERACY AND DIGITAL PAYMENT ADOPTION AMONG YOUNG ADULTS: AN EMPIRICAL STUDY
Dr Maya Elizabeth Augustine, Dr. J Josephine Virginia Sharmila, Dr. G.M.Deivanayagi
Page No: 34-40
  https://doi.org/10.65725/JCMCE/2/3/004

GREEN FINANCE AND SUSTAINABLE ECONOMIC DEVELOPMENT: A SYSTEMATIC REVIEW OF EMERGING TRENDS, CHALLENGES, AND POLICY IMPLICATIONS
Dr. P. Jayapradha
Page No: 41-57
  https://doi.org/10.65725/JCMCE/2/3/005

HUMAN RESOURCE ANALYTICS AND MARKETING EFFECTIVENESS: AN EMPIRICAL STUDY
Dr.Menaka
Page No: 58-74
  https://doi.org/10.65725/JCMCE/2/3/006

CONSUMER AWARENESS TOWARDS GREEN MARKETING STRATEGIES FOR FMCG PRODUCTS: A STUDY IN COIMBATORE CITY
G. Jayapriya, Dr.T.Kokilapriya
Page No: 75-89
  https://doi.org/10.65725/JCMCE/2/3/007

IMPACT OF SOCIAL MEDIA INFLUENCERS ON SUSTAINABLE FOOD HABITS IN CHENNAI
Safa M.S,  Dr K.Yasmin
Page No: 90-97
  https://doi.org/10.65725/JCMCE/2/3/008