ARTIFICIAL INTELLIGENCE IN MEDIA PRODUCTION AND MANAGEMENT
DOI: https://doi.org/10.65725/JCISE/2/1/015
JOURNAL OF COMPUTATIONAL INTELLIGENCE SCIENCE AND ENGINEERING (JCISE)
ISSN: 3107-8168
Volume 2 Issue 1, Jan-Mar 2026

Abstract: Artificial Intelligence (AI) has emerged as a transformative technology in the media industry, significantly influencing media production, distribution, and management processes. AI-powered tools such as machine learning, natural language processing, and computer vision are increasingly being used to automate content creation, enhance audience engagement, and improve decision-making in media organizations. The integration of AI in media production enables faster content generation, personalized media experiences, and efficient workflow management. Media companies are adopting AI technologies for tasks such as video editing, content recommendation, audience analytics, and automated journalism. Despite its numerous advantages, the adoption of AI in media management also raises challenges related to ethical considerations, job displacement, data privacy, and algorithmic bias. This study examines the role of artificial intelligence in transforming media production and management practices. It also highlights the benefits, opportunities, and potential challenges associated with the implementation of AI technologies in the media sector. The study concludes that effective integration of AI can enhance productivity, creativity, and operational efficiency in media organizations while shaping the future of digital media management. 
Authors: Dr. N. Meenakshi
Keywords: Artificial Intelligence, Media Production, Media Management, Digital Media, Automation.