IMPACT OF VISUAL EFFECTS AND CGI ON HUMAN MEMORY: A COMPUTER SCIENCE PERSPECTIVE FROM TAMIL CINEMA
DOI: https://doi.org/10.65725/JCISE/2/1/016
JOURNAL OF COMPUTATIONAL INTELLIGENCE SCIENCE AND ENGINEERING (JCISE)
ISSN: 3107-8168
Volume 2 Issue 1, Jan-Mar 2026

Abstract: The primary purpose of the research is to investigate long-term memory and its relationship to computer graphics incorporated shots in commercial Tamil films. Also,this research focused on the use of visual effects shots for the effective memory and recalling factors of the Tamil film audience. Throughout the sequels of movies like Enthiran and Bahubali, many of CG incorporated symbols, signs, and shots are extensively used to create visual pleasure among the audience. So, the movie sequels like Enthiran, 2.0, Bahubali 1-The beginning, and Bahubali 2-The conclusion are selected to study the positive impact of CG incorporated shots. According to the psychologist’s views, there are three classifications present in memory. They are sensory memory, short-term memory, and long-term memory. Sensory memory is a very basic type of memory, which present only as long as the visual /sound is present in front of the viewers. The short-term memory is present only up to 20 seconds. Long-term memory has the capability to store unlimited information and data for a few minutes to many years. To store the information in long-term memory the visual or auditory stimulus should be very strong. In this research, the qualitative analysis of interview data is used to study the relationships. Furthermore, the cued recall test is used to gather the information from the film audience. Computer graphics are used in the Enthiran and Bahubali movie series to create visual signs. These visual signs are present in the form of crowns, armours, swords, chariots, architectures, guns, costumes, tattoos, and property materials. This research shows that stories are effectively visualized with the use of computer graphics and visual effects. In addition, the interesting result of this research is the memory and recall ability of the film audience. This research concludes that the effective use of CG incorporated shots gives more effectiveness to the memory due to the individual’s thought engagement with the story. 
Authors: Dr. M. Balakumar
Keywords: Long-term memory, computer graphics, Story descriptive analysis, Cued call test, film analysis, Attention.