ANALYSIS OF CONSUMERS’ SATISFACTION AND REPURCHASE INTENTION TOWARDS STORE BRAND FOOD PRODUCTS IN CHENNAI
DOI: https://doi.org/10.65725/JCMCE/2/1/010
JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
ISSN: 3108-3501
Volume 1 Issue 1, Jan-Mar 2026

Abstract:
Store brands are popping up everywhere, even outside the grocery channel. When it comes to how the products can help meet their home and family’s needs, consumers are turning to private label in retail chains besides their food and drug.  Specialty chains – such as those selling home, office products, hardware, domestic goods and others – are bringing to market a growing variety of outstanding store brand products that compete on equal terms with national brands.

Authors: Chitra S, Dr. Abdul Rasheed

Keywords: selling home, office products, hardware, domestic goods and others