EMERGING CSR PRACTICES IN PUBLIC SECTOR BANKS: A STUDY OF BUSINESS, MANAGEMENT, AND SUSTAINABILITY INITIATIVES IN KARNATAKA
DOI: https://doi.org/10.65725/JCMCE/2/1/011
JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
ISSN: 3108-3501
Volume 1 Issue 1, Jan-Mar 2026

Abstract:
Corporate Social Responsibility (CSR) has evolved into a strategic imperative for Public Sector Banks (PSBs) in India, particularly following the Companies Act, 2013. This study explores Sectoral analysis that reveals 34% of funds were allocated to education and skill development, 18% to healthcare and sanitation, and 16% to environmental sustainability initiatives. The research employs a mixed-methods approach, integrating quantitative expenditure data with qualitative insights from stakeholder interviews. Findings point to a growing trend toward digital integration, alignment with Sustainable Development Goals (SDGs), and increased transparency in reporting. The study concludes with a discussion on future directions, including ESG integration and green financing mechanisms to enhance the impact and sustainability of CSR initiatives in the banking sector.

Authors: Purushothama G, Dr. K Karthikeyan

Keywords: Corporate Social Responsibility, Public Sector Banks, Karnataka, Sustainable Development Goals, Green Banking, CSR Trend.