GENERATIVE AI AND STARTUP PERFORMANCE: THE ROLE OF ENTREPRENEURIAL CAPABILITIES 
  https://doi.org/10.65725/JCMCE/2/4/004
JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
ISSN: 3108-3501
Volume 2 Issue 4, October -December 2026

Abstract:
The ongoing development of technology is essential to the progress of entrepreneurship in today’s fast-paced commercial environment. Artificial Intelligence (AI) is one such technology that has the ability to completely transform how businesses and lone proprietors operate by automating and expediting a number of laborious operations. The function of AI in entrepreneurship and how it might greatly boost individual productivity will be examined in this essay. Recent research suggests that AI can improve opportunity recognition and entrepreneurial decision processes, but may also create problems relating to novelty, contextual sensitivity, and judgment. This creates a useful research opportunity

Authors: Dr. V. Renuka

Keywords: Artificial Intelligence, Entrepreneurs, Industry Revolution.