GREEN BANKING INITIATIVES IN INDIA: CUSTOMER AWARENESS TOWARDS SUSTAINABILITY
  https://doi.org/10.65725/JCMCE/2/4/006
JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
ISSN: 3108-3501
Volume 2 Issue 4, October -December 2026

Abstract:
Banking sector is the back bone of the economic development of our country. Since India plays an active role in emerging economic growth and environmental protection, it is recommended to initiate green banking in India. The concept of green banking is promoting environmental- friendly practices and reducing carbon foot print form of banking activities. The paper has made an attempt to highlight customer awareness regarding “Green Banking services with sustainability”. The research considers 50 sample sizes of people on green initiatives taken by banking sector. The primary and secondary data is being collected using the Likert’s 5 point scale. Descriptive type of research has been designed & random sampling method has to be used. The research applies SPSS technique as a statistical method.

Authors: Dr. N. Kousalya 

Keywords: Green banking services, Environmental-friendly, Carbon foot print.