JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE)
Volume 2, Special Issue 1, 2026
Special Issue : Algorithmic Economies: AI Across Digital Finance, Social Life, and Higher Education
Abstract:
Artificial Intelligence (AI) is revolutioning e-commerce business by providing automatic operation, improving customer engagement, market efficiency and data driven decision making.AI tools such as chatbots,personalised recommended engine ,demand forecasting systems have improved efficiency and enhanced customer experience.The study addresses the gap by exploring women entrepreneurs awareness level of AI tools and their purpose of using, satisfaction level,adoption challenges and the result impact on sales and profitability in e-commerce business. According to the findings of the study,majority of the women entrepreneurs are selling apparels, fashion and textiles and using AI tools to increase sales and revenue.Women entrepreneurs uses AI tools for customer engagement and content creation like chatgpt,claude in the ecommerce business.
Authors: Ms.D.Vinithra, Dr.G.K.Lavanya
Keywords: Artificial intelligence, e-commerce business, customer, women entrepreneurs.