https://doi.org/10.65725/JCMCE/2S1/015JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE)
Volume 2, Special Issue 1, 2026
Special Issue : Algorithmic Economies: AI Across Digital Finance, Social Life, and Higher Education
Abstract:
The rapid expansion of last-mile delivery platforms has transformed urban logistics, creating both operational opportunities and critical challenges for sustainable supply chain management. While environmental sustainability has become a strategic priority for logistics organizations, the perceptions, attitudes, and behavioral responses of frontline delivery executives remain largely underexplored. This study investigates how delivery personnel engaged in app-based delivery platforms understand, evaluate, and respond to sustainability practices embedded within digital last-mile delivery ecosystems. The primary data was collected using a structured questionnaire from 53 delivery executives across major doorstep delivery platforms. The data was analyzed using descriptive statistics, reliability analysis, Exploratory Factor Analysis (EFA), Pearson correlation, and simple linear regression models in SPSS. The study highlights how platform-related factors, nudges, and individual attitudes significantly influence delivery executives’ behavioral intentions toward adopting eco-friendly delivery practices. The findings provide actionable empirical insights for platform designers, supply chain managers, and policymakers seeking to embed frontline sustainability into digital delivery ecosystems.
Authors: Vijayalakshmi R, Akshathaa J, Dr. D Sumathi, Dr . C Vasanthi
Keywords: Last Mile Delivery, Sustainability, Last Mile Logistics, Delivery Executives, Platform Nudges.