JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE)
Volume 2, Special Issue 1, 2026
Special Issue : Algorithmic Economies: AI Across Digital Finance, Social Life, and Higher Education
Abstract:
Investment behaviour has changed as a result of artificial intelligence (AI), which replaces human judgment with data-driven insights. Investors may analyse big information, spot trends, and optimize portfolios with the help of technologies like machine learning, robo-advisors, and predictive analytics, increasing productivity and lowering emotional biases. Adoption of AI is not without its difficulties, though, such as algorithmic bias, a lack of transparency, expensive costs, and problems with data quality. Automation bias and market volatility may increase if automated systems are overused. This study highlights AI’s impact on investor behaviour and emphasizes the importance of a balanced, responsible approach to effectively integrate AI into investment decision-making processes.
Authors: Shakthipriya R V, Dr. D. Sumathi
Keywords: Artificial Intelligence, Investment Decision-Making, Investor Behaviour, Machine Learning, Algorithmic Bias.