A STUDY ON RISK ASSESSMENT OF ONLINE SHOPPING
BEHAVIOR
  https://doi.org/10.65725/JCMCE/2S1/003

JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE) 
Volume 2, Special Issue 1, 2026
Special Issue : Algorithmic Economies: AI Across Digital Finance, Social Life, and Higher Education

Abstract:

The study examines consumers awareness and perception of risks associated with online shopping. It identifies the major factors influencing online purchasing behavior, the most frequently used online shopping platforms and the common risks experienced by consumers. The research is based on primary data collected from 108 respondents through a structured questionnaire and secondary data from books, journals, and research articles. Statistical tools such as frequency analysis, percentage analysis, mean, standard deviation and Chi-square test. The findings reveal that consumer possess moderate awareness of online shopping risks and emphasize the importance of trust, cybersecurity and consumer awareness in ensuring safe online shopping.

Authors: Dr. G. K. Lavanya, Abhinaya A, Anisha Bhujel & Tejus M

Keywords: Risk Assessment, Online shopping Behavior, Consumer Awareness, E-commerce, Consumer Trust, Financial Risk, Privacy Risk, Purchase Decision.