A STUDY ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO MARKETING OF TI (TUBE AND INVESTMENTS) CYCLES
 https://doi.org/10.65725/IJHLT/1/3/009

INTERNATIONAL JOURNAL OF HUMANITIES AND LEARNING TECHNOLOGY INNOVATION (IJHLT)
Volume 1, Issue 3, October- December 2026

Abstract:
Cycling happens to be a healthy practice. The people of yester years depended mostly on use of cycles for travel from one place to another. It is fuel efficient, cost wise cheaper, convenient wise richer. The article studies the buying behavior of people who prefer various brands of bicycles manufactured by TI cycles of India. The study also deals with issues of buying and maintaining some or other brand of bicycle manufactured by TI cycles of India..

Authors: Dr. K. Yasmin

KeywordsKeywords: Cycling, Bicycle Buying Behaviour, Consumer Preference, Brand Preference, TI Cycles of India, Bicycle Industry, Consumer Satisfaction, Purchasing Behaviour, Brand Loyalty, Bicycle Maintenance, Product Quality, Price Sensitivity, Customer Perception, After-Sales Service, and Consumer Buying Decision..