SKILL-BASED TALENT MANAGEMENT AND AI-POWERED UPSKILLING AND RESKILLING: BRIDGING SKILL GAPS IN THE FUTURE WORKFORCE
Ms.P.Monisha, Dr.S.Uma Mageswari
Page No: 01-16
 https://doi.org/10.65725/JCMCE/2/4/001 |
ARTIFICIAL INTELLIGENCE IN ACCOUNTING AND AUDITING: TRANSFORMING FINANCIAL DECISION-MAKING AND PROFESSIONAL PRACTICES
Mr.R. Nagarajan
Page No: 17-34
https://doi.org/10.65725/JCMCE/2/4/002 |
AI-POWERED MOBILE ADVERTISING: EXAMINING CONSUMER ATTITUDES AMONG ARTS AND SCIENCE COLLEGE STUDENTS IN CHENNAI
Dr. D. Jansi
Page No: 35-39
https://doi.org/10.65725/JCMCE/2/4/003 |
GENERATIVE AI AND STARTUP PERFORMANCE: THE ROLE OF ENTREPRENEURIAL CAPABILITIES
Dr. V. Renuka
Page No: 40-47
https://doi.org/10.65725/JCMCE/2/4/004 |
AI VIRTUAL INFLUENCERS AND CONSUMER PURCHASE INTENTION: THE ROLE OF PERCEIVED AUTHENTICITY AND TRUST
Ms. Jisha Miranda
Page No: 48-54
https://doi.org/10.65725/JCMCE/2/4/005 |
GREEN BANKING INITIATIVES IN INDIA: CUSTOMER AWARENESS TOWARDS SUSTAINABILITY
Dr. N. Kousalya
Page No: 55-63
https://doi.org/10.65725/JCMCE/2/4/006 |
A STUDY ON ADOPTION OF DIGITAL PAYMENT SYSTEM AMONG SMALL RETAILERS IN TENKASI DISTRICT
Dr.S.V.Divya
Page No: 64-68
https://doi.org/10.65725/JCMCE/2/4/007 |
A STUDY ON DIGITAL DINING EXPERIENCE AND ITS INFLUENCE ON CUSTOMER SATISFACTION AMONG GEN Z CONSUMERS IN RESTAURANTS AND CAFES IN CHENNAI CITY.
Ms. Leona Shainy L, Dr. S. Santhi
Page No: 69-79
https://doi.org/10.65725/JCMCE/2/4/008 |
A STUDY ON INVESTOR’S PERCEPTION OF DISCLOSURE PRACTICES AMONG FINANCIAL INFLUENCERS IN CHENNAI CITY
Ms. Swetha R, Dr. S. Santhi
Page No: 80-92
https://doi.org/10.65725/JCMCE/2/4/009 |
ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: IMPLICATIONS FOR HUMAN CAPITAL AND THE FUTURE WORKFORCE
Dr. N. Jeeva
Page No: 93-99
https://doi.org/10.65725/JCMCE/2/4/010 |
THE ROLE OF UPI IN PROMOTING DIGITAL FINANCIAL INCLUSION: A STUDY AMONG DIGITAL PAYMENT USERS IN CHENNAI CITY
Ms.Harini V
Page No: 100-106
https://doi.org/10.65725/JCMCE/2/4/011 |
AN IMPACT OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT PRACTICES
V. Janani, Dr. J. Srinivasan
Page No: 107-114
https://doi.org/10.65725/JCMCE/2/4/012 |
AI DEMOCRATIZATION OR AI CONCENTRATION? RETHINKING COMPETITIVENESS, TRADE INEQUALITY, AND GLOBAL MARKET INTEGRATION IN THE AGE OF ARTIFICIAL INTELLIGENCE.
Dr. Shriram K
Page No: 115-133
https://doi.org/10.65725/JCMCE/2/4/013 |
CAN ARTIFICIAL INFLUENCERS BE AUTHENTIC? THE ROLE OF AI DISCLOSURE IN THE AUTHENTICITY–TRUST–PURCHASE INTENTION PARADOX IN SOCIAL COMMERCE
Mr. Mohammed Saadh, Ms. Swetha L., Dr. Shriram K
Page No: 134-146
https://doi.org/10.65725/JCMCE/2/4/014 |
DIGITAL COMMERCE AS A CATALYST FOR E-BUSINESS GROWTH: EXPLORING TECHNOLOGY ADOPTION, CUSTOMER EXPERIENCE AND BUSINESS PERFORMANCE
Dr. G. Uppili Srinivasan, Dr. V. Rengarajan, Dr. G. Padmavathy, Dr. C. Rathna
Page No: 147-154
https://doi.org/10.65725/JCMCE/2/4/015 |
INFLUENCE OF SOCIAL MEDIA INFLUENCER MARKETING ON PURCHASE INTENTION OF GEN Z FASHION CONSUMERS IN CHENNAI
Dr. M. Amuthamalar
Page No: 155-163
https://doi.org/10.65725/JCMCE/2/4/016 |
GREENWASHING AND ENVIRONMENTAL MARKET FAILURE: INFORMATION ASYMMETRY AND CONSUMER TRUST IN SUSTAINABLE CONSUMPTION
Swetha P, Dr. G. Karunamoorthi
Page No: 164-176
https://doi.org/10.65725/JCMCE/2/4/017 |
FROM TOKENISM TO TRANSFORMATIONAL LEADERSHIP: EXAMINING THE LEADERSHIP EXPERIENCES, PSYCHOLOGICAL SAFETY, AND CAREER ADVANCEMENT OF WOMEN IN THE IT INDUSTRY
A S Usha Sree, Dr. S. Remigius Mary
Page No: 177-194
https://doi.org/10.65725/JCMCE/2/4/018 |
EMPLOYEE RECOGNITION AND CUSTOMER-CENTRIC MARKETING AS A DRIVER OF CUSTOMER-CENTRIC MARKETING: THE ROLE OF EMPLOYEE MOTIVATION AND ENGAGEMENT
Dr. Aijaz Ahmed A
Page No: 195-211
https://doi.org/10.65725/JCMCE/2/4/019 |
A STUDY OF THE IMPACT OF SOCIAL MEDIA INFLUENCER CREDIBILITY ON INTENTION TO PURCHASE ORGANIC SKIN CARE PRODUCTS AMONG COLLEGE STUDENTS
Mrs. P. Mathivakani, Dr. M. V. Sathiyabama
Page No: 212-217
https://doi.org/10.65725/JCMCE/2/4/020 |
DETERMINANTS OF CONSUMER PREFERENCE AND SATISFACTION TOWARDS ELECTRIC CARS IN AMBATTUR, CHENNAI
Dr.V.Nagavalli
Page No: 218-222
https://doi.org/10.65725/JCMCE/2/4/021 |
HOW DIGITAL PLATFORMS SHAPE CONSUMER DECISIONS AND PURCHASE BEHAVIOUR: AN EMPIRICAL STUDY IN AN EMERGING MARKET
Dr. Agatha Judith Caroline, Sathyashree K
Page No: 223-233
https://doi.org/10.65725/JCMCE/2/4/022 |
EXPLORING EMOTIONAL CUES IN THE PURCHASE DECISIONS OF GEN Z AND MILLENNIALS IN CHENNAI
Ms. R. Iswarya, S. Dharshini
Page No: 234-247
https://doi.org/10.65725/JCMCE/2/4/023 |
DECOMPOSITION OF INDIA’S FISCAL DEFICIT: AN EMPIRICAL STUDY OF THE UNION GOVERNMENT’S FISCAL POSITION AND CONSOLIDATION PATH
Dr. G.Ashok, Dr. V S Murali
Page No: 248-258
https://doi.org/10.65725/JCMCE/2/4/024 |
INVESTORS’ PERCEPTION AND ITS DETERMINANTS IN MUTUAL FUND INVESTMENT IN THIRUVANANTHAPURAM DISTRICT
Muhammed Riyaz H, Dr M Jenifer Ezhilarasi
Page No: 259-277
https://doi.org/10.65725/JCMCE/2/4/025 |
