RCHUB: JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT, COMMERCE AND ECONOMICS (JCMCE)

ISSN NO: 3108-3501
Volume 2, Special Issue 1, 2026
Special Issue : Algorithmic Economies: AI Across Digital Finance, Social Life, and Higher Education

Scope of the Special Issue
The rapid development of Artificial Intelligence (AI), machine learning, big data, automation, and algorithmic decision-making is transforming economies, institutions, industries, and everyday life. The concept of Algorithmic Economies captures this wider transformation, in which algorithms increasingly influence economic activities, organizational processes, social interactions, knowledge production, public services, and individual decision-making.
This Special Issue welcomes interdisciplinary and multidisciplinary research examining the applications, implications, opportunities, challenges, and emerging developments associated with AI and algorithmic systems. While particular attention is given to digital finance, social life, and higher education.
Lead Guest Editor
Dr.G.K.Lavanya
Assistant Professor, Research Supervisor, 
Shri Shankarlal Sundarbai Shasun Jain College for Women.
Chennai, Tamilnadu, India.
g.k.lavanya@shasuncollege.edu.in
Guest Editor(s):
Dr.C.K.Deepa,
Associate professor, 
HOD, Shri Shankarlal Sundarbai Shasun Jain College for Women. 
Chennai, Tamilnadu, India.
ckdeepa@shasuncollege.edu.in
Dr.D.Sumathi,
Assistant professor, Research Supervisor, 
Shri Shankarlal Sundarbai Shasun Jain College for Women. 
Chennai, Tamilnadu, India.
d.sumathi@shasuncollege.edu.in
Dr.K.Vijayalakshmi
Association professor, 
Shri Shankarlal Sundarbai Shasun Jain College for Women. 
Chennai, Tamilnadu, India.
kvijaylakshmi@shasuncollege.edu.in
Dr. R.Lakshmi,
Assistant professor, Research Supervisor, 
Shri Shankarlal Sundarbai Shasun Jain College for Women. 
Chennai, Tamilnadu, India.
rlakshmi@shasuncollege.edu.in
Dr.C.Vasanthi
Assistant professor,
Shri Shankarlal Sundarbai Shasun Jain College for Women.
Chennai, Tamilnadu, India.
c.vasanthi@shasuncollege.edu.in

   Articles

CUSTOMER SATISFACTION TOWARDS DIGITAL PAYMENT APPS
Dr.C.K. Deepa, Sreeja M & Varshini B
Page No: 01-09
image  https://doi.org/10.65725/JCMCE/2S1/001
INFLUENCE OF AI-POWERED MARKETING ON CONSUMER ENGAGEMENT AND BRAND LOYALTY
Kaavya R, Dr. G. K. Lavanya
Page No: 10-20
image  https://doi.org/10.65725/JCMCE/2S1/002
A STUDY ON RISK ASSESSMENT OF ONLINE SHOPPING BEHAVIOR
Dr. G. K. Lavanya, Abhinaya A,  Anisha Bhujel & Tejus M 
Page No: 21-38
image  https://doi.org/10.65725/JCMCE/2S1/003
A STUDY ON WOMEN EMPOWERMENT WITH REFERENCE TO STRUCTURAL, CULTURAL BARRIERS AND EDUCATION 
Dr. R. Lakshmi, Angelin Deepam J,  Sapnaa Jain K 
Page No: 39-47
image  https://doi.org/10.65725/JCMCE/2S1/004
A STUDY ON THE IMPACT OF MISLEADING INFLUENCER PROMOTIONS ON CONSUMER TRUST, CONSUMER AWARENESS AND ATTITUDE TOWARDS INFLUENCER MARKETING
Dr. K. Vijayalakshmi , Ashika R, Akshaya M & Nivetha D
Page No: 48-59
image  https://doi.org/10.65725/JCMCE/2S1/005
CYBER SAFETY AND DIGITAL WELL -BEING FOR WOMEN: ONLINE RISKS AND THEIR IMPACT
Dr. D. Sumathi, Harsheethaa.M, Aarthi.M, Harini.S
Page No: 60-68
image  https://doi.org/10.65725/JCMCE/2S1/006
IMPACT OF AI ON STUDENT ENGAGEMENT AND MOTIVATION WITH RESPECTIVE TO ACADEMICS
Dr C.K Deepa, Lakshmi K.G,  Pooja R & Priyadharshini P.V
Page No: 69-79
image  https://doi.org/10.65725/JCMCE/2S1/007
STUDENTS PREFERENCE IN SELECTING EDUCATIONAL INSTITUTIONS
Dr. Vasanthi C, Krithika M, Sandyalakshmi K, & Shanmugapriya K
Page No: 80-91
image  https://doi.org/10.65725/JCMCE/2S1/008
THE STUDY ON THE IMPACT OF RISING FUEL PRICES ON HOUSEHOLD EXPENDITURE AND SAVINGS OF MIDDLE-CLASS FAMILIES IN CHENNAI
Dr. R. Lakshmi, Shonaakshi Parthiban, Chinthalapalli Sai Srinidhi & Mithra J
Page No: 92-100
image  https://doi.org/10.65725/JCMCE/2S1/009
A STUDY ON THE FACTORS INFLUENCING THE DECLINING INTEREST IN HIGHER EDUCATION AMONG YOUNG ADULTS
Dr.C.K.Deepa, Supriya S, Vijayalakshmi V & Thulasi Rani J
Page No: 101-113
image  https://doi.org/10.65725/JCMCE/2S1/010
A STUDY OF AWARENESS ABOUT RECYCLING AND MANAGING WASTE INSIDE THE COLLEGE CAMPUS WITH REFERENCE TO CHENNAI CITY
Dr. Sundarameena Senthil, Swethaa S, Sarulatha D & Khadeeja Masira M E
Page No: 114-121
image  https://doi.org/10.65725/JCMCE/2S1/011
A STUDY ON THE CHALLENGES IN THE LEARNING BEHAVIOUR OF THE STUDENTS POST-COVID-19 
Dr. K. Vijayalakshmi, Bharathi Priya B, Raghavi K, Sai Aparajitha R
Page No: 122-136
image  https://doi.org/10.65725/JCMCE/2S1/012
INFLATION EXPECTATIONS, CONSUMER CONFIDENCE AND HOUSEHOLD SPENDING–SAVING BEHAVIOUR IN INDIA: A BEHAVIOURAL FINANCE PERSPECTIVE
Ms. Apurva Iyer, Dr. Sambamurthy Padmavathi
Page No: 137-147
image  https://doi.org/10.65725/JCMCE/2S1/013
AI ADOPTION AMONG WOMEN ENTREPRENEURS IN E-COMMERCE BUSINESS 
Ms.D.Vinithra, Dr.G.K.Lavanya
Page No: 148-161
image  https://doi.org/10.65725/JCMCE/2S1/014
GREENING THE GIG: FRONTLINE PERSPECTIVES ON GREENING THE LAST MILE IN DELIVERY SYSTEMS
Vijayalakshmi R, Akshathaa J, Dr. D Sumathi, Dr . C Vasanthi
Page No: 162-170
image  https://doi.org/10.65725/JCMCE/2S1/015
PUBLIC PERCEPTION AND TRUST IN AI FOR FRAUD DETECTION AND INFLUENCER AUTHENTICITY IN INFLUENCER MARKETING
Ms.B.Akshaya, Dr. Sambamurthy Padmavathi
Page No: 171-175
image  https://doi.org/10.65725/JCMCE/2S1/016
ROLE OF ARTIFICIAL INTELLIGENCE IN INVESTMENT DECISIONS
Shakthipriya R V, Dr. D. Sumathi
Page No: 176-192
image  https://doi.org/10.65725/JCMCE/2S1/017
A BIBLIOMETRIC STUDY ON WOMEN’S INVESTMENT DECISIONS AND RISK PERCEPTION
Shri Abirami M.V, Dr. R. Lakshmi
Page No: 193-206
image  https://doi.org/10.65725/JCMCE/2S1/018
DETERMINANTS OF RETIREMENT PLANNINGBEHAVIOR A CONCEPTUAL REVIEW
M. Sugabradhayini, Dr. R. Lakshmi
Page No: 207-233
image  https://doi.org/10.65725/JCMCE/2S1/019
ROLE OF SOCIAL MEDIA USAGE ON SLEEP DISRUPTION AND MENTAL WELL-BEING OF STUDENTS 
Dr. D. Aruna, Angela Blessi S, Mahalakshmi A & Rupa Shree N L
Page No: 234-244
image  https://doi.org/10.65725/JCMCE/2S1/020
IMPACT OF AI ON THE HEALTH AND BEHAVIOURAL CHANGES OF YOUNGER GENERATION
Dr. E. Kokila , Sandhiya R, Savitha V, & Shalumol S 
Page No: 245-257
image  https://doi.org/10.65725/JCMCE/2S1/021